Meatings Barbecue
Catering | Restaurant | Retail
Meatings is one of my favourite clients to work with because they trust me to have fun with their marketing, and in return, they’ve seen increased website traffic, stronger product sales, and more brand awareness than ever before.
Their account is a great example of what I call creative marketing with a side of sneaky sales. The best marketing doesn’t feel like a sales pitch. It builds connection, sparks emotion, and positions a brand as one people trust, and in Meatings’ case, a brand people can laugh with along the way.
This client is on a custom PUBLISHING HOUSE PACKAGE. I handle social media, graphic design, newsletters, email monitoring, content shoots, merch, and brand partnerships.
before I get into the fun stuff, here’s some stats to show you that it’s working
want to see some funny videos?
The Goal: sneaky sales
You’re not following this account because you want to buy their retail items or visit their restaurant everyday. You’re following them because they post hilarious content… and that reminds you to visit their restaurant and to purchase their retail items.
want to see some delicious photos?
The Goal: There’s only one goal when it comes to food photography, and that’s trying to make it look as delicious as it tastes.
Yes, their barbecue is as good as it looks… and I’d know, because I get to eat it all after the shoot. With Meatings, I take a ton of different content for them, including retail photos to their website, lifestyle photos for socials, event photos, styled shoots for their seasonal products, and more.
“Socials by Paige has led our marketing division for several years now, and it has been an incredible experience! Since partnering with them, our engagement has skyrocketed, our graphic assets have become much more professional, and our brand awareness has expanded globally. Paige and Miko are a dream team to work with, and we look forward to every content shoot day with them!”
— Mat Flosse, owner of Meatings
