SFR Distillery is moody, rebellious, experience-forward, and just a little bit badass. Not your dad's boring whisky brand; think legendary products, a killer team, and a lounge that drips with atmosphere the second you walk in.

When we started working together, SFR already knew exactly who they were, their socials just hadn't caught up. The brand IRL was suave, sexy, and a little moody; the feed didn't say any of that. So we rebuilt it from the ground up.

Today, every post is designed to resonate with cocktail lovers and experience-goers, not just any scroller. Weekly cocktail, garnish, and syrup recipes. Trending formats where they actually fit. Educational short-form with the Master Distiller. And the behind-the-scenes moments - like their popular cocktail classes - that show off everything they're building.